6 reasons to redesign your website in 2024

And keep you ahead of the competitors

In this article, we’ll explore why a website redesign could be the game-changer your business needs in 2024. From adapting to the latest UI/UX trends to ensuring your site reflects your current brand identity, we’ll discuss how revamping your website can significantly improve user experience and conversions, boost your SEO efforts, and, ultimately, help your business keep up with the competition.

It shouldn’t come as a surprise that a company’s website is paramount in today’s marketing strategy. High-quality, relevant websites have been found to be a key factor in engaging customers and encouraging them to explore a company further.

Moreover, your website tells customers who you are, what you do, and what you value. Research indicates that it takes only 1/10 of the second to get the first impression, and within 7 seconds, people will understand who you are. This is no different for a website—you have roughly 7 seconds to win your customers over, so your website counts.

Improving your website’s quality significantly impacts outcomes. It not only boosts traffic but also enhances customer engagement with your brand, fostering a stronger connection and driving better conversion rates. Considering a website makeover could unlock numerous benefits, both in conversion metrics and brand recognition.

So, let’s look into 6 main reasons your website might need a complete revamp.

It looks…old?

Have you not updated your website since 2010? You might be in luck—websites that intentionally adopt an outdated or retro aesthetic are trending in 2024. Bad news? Trends change every 2-3 years. The general recommendation here is to redesign your website every couple of years. With a large variety of competitors on the market (which every niche faces nowadays), your customers will most likely choose the one with a modern and up-to-date website. Even if your content and unique selling proposition are excellent, people will leave if your website appears unappealing and old.

Now, updating your website doesn’t mean going crazy with rebranding investments. The main goal here is to design your website so that it is clear, professional, and easy to browse. There’s always a way to make an outdated design relevant to today’s audience with a little imagination and the latest UI/UX design trends.

It doesn’t represent your brand anymore

Your brand identity is the backbone of your company. Just as a normal human being, your company’s personality shifts over time. It is important to match your customers’ perceptions of what your company represents.

As your website serves as your digital home, it is a pivotal tool in shaping how your audience perceives you. Whether customers come intentionally or by chance, your site has the power to immediately convey your identity and values. And driving more awareness of your brand means more traffic.

Your website isn’t mobile-friendly

As of today, 6.37 billion people own a mobile phone. So, roughly speaking, 70% of your customers are most likely to visit your website from a mobile device. If your website doesn’t have a mobile version or is not well-optimized, your business is lacking. Needless to say, your website should be adaptive across all devices. No matter how people are interacting with you, they should have a full experience. Simple, engaging, uninterrupted.

Your business has grown, but your website has not

Think about what your customers perceive from your website. Does it reflect growth? Or does it show that your business is stagnant?

Businesses were different 15 years ago—since then, the start-up ecosystem has evolved dramatically, remote work wasn’t a typical norm, and technology in business operations was less advanced. If you were lucky to survive all this, then your business has definitely grown. It has changed and advanced; new people have come, and new services have been born.

One thing you can do about it is brag; the other one is redesigning your website so it truly reflects this growth. Your website is often the first point of contact potential customers have with your business. If it’s outdated, it may not only fail to reflect the current state of your enterprise but also fail to connect with newer customer expectations and technological standards.

It is not only about aesthetics; it’s about making your website a true representation of how things are going for your business.

Your SEO isn’t working

How often do you go to the second page of Google? The vast majority of Google users rarely go beyond the first page of search results. Studies and statistics consistently show that about 90-95% of users find what they need on the first page and do not click through to subsequent pages. If your website doesn’t show on the first page of Google, you’re dead in the water, and it’s that simple.

SEO is crucial. Keywords, meta-data, and link-building are not just techy stuff; it’s what brings your website exactly where it needs to be (ranking high on Google). A good-looking website will only get you so far.

With those high rankings come more users, leading to more sales and conversions. Not to mention the valuable insights and engagement you get from Google Analytics. All those possibilities come into place when you have a website that’s prepared to run those tools.

You just want to

Maybe you’re just in desperate need of a change, or you have those budgets to drain, we’ve got your back. Drop your website link in our contact from, and let’s talk!

Xerx^® is a full-stack web development agency ready to help you make all the necessary changes. From web design to custom development, we’re ready to bring our expertise, passion, and technology to elevate your project.