How do web developers use AI? 5 examples of AI use in web developing

It comes as no surprise that technology has evolved in leaps and bounds over the past few years. You might say that it had significantly evolved before that, but since Artificial Intelligence came around, everything has changed. Naturally, AI has shown insane growth, with a value of 100 billion USD, and it is expected to increase to two trillion USD by 2030. It has revolutionized most industries, and web development is no exception. Before that, the web development industry needed much more effort to make its projects come to life, especially in testing and coding. Let’s explore a couple of examples of AI practical use in web development and how this use makes the life of web developers a little more bearable.

AI in web development: 5 examples of use

Top web development firms increasingly incorporate AI to enhance user experience and accessibility. By leveraging AI, they can create digital experiences that are interactive, personalized, and highly engaging. Mobile development, web development, web design, and other software companies can achieve many practical uses by incorporating AI tools in their work. Here are five practical examples to positively impact both business processes and the outcome of web development.

Example of use #1: Prototyping with the help of AI

In web development, you cannot go far without solid prototyping. Usually, it takes a lot of time for developers to go through prototyping, as it’s one of the most important tasks in the whole web development process. AI-powered prototyping allows developers to focus on the key features of a design, bringing the product launch date closer. In other words, prototyping takes less time and is more user-focused. Many stages of prototyping that had previously been done manually are now taken care of by AI-driven solutions. That includes:

• Creating interactive elements
• Testing design usability
• Generating layout options

To sum it all up, developers don’t need to spend countless hours figuring out layouts and testing them out—it is already created and presented by AI. The developer has to figure out which prototype is the most effective out of several different options.

AI tools for prototyping

Figma

Figma announced the launch of AI functions based on models from OpenAI and Amazon, which can significantly simplify the work of designers. Now, the neural network will be able to perform many tasks: website design, prototyping, presentations, text generation, background removal, etc.

Key features:

• Facilitates seamless switching between different variants.
• Automatically animates similar objects, enabling detailed transitions, such as parallax scrolling and touch gestures.
• Defines a broad range of interactions, including clicking, scrolling, hovering, and more.
• Allows for iteration of the end-to-end user experience directly within the canvas.

Example of use #2: AI-powered coding

As AI is great at automating, coding can leverage a lot of advantages of it. Here’s the list:

• Quickly generate functional code.
• Streamline the coding process by reducing time and effort.
• Facilitate knowledge transfer and ease the learning curve for beginners.
• Enable fast prototyping and handle repetitive tasks, leading to more efficient software development.
• Support code reviews and help identify areas for improvement.

AI tools for coding

ChatGPT

The omnipotent artificial intelligence (AI) chatbot can help developers summarize and provide best practices, requirements, and specifications needed for specific projects. It can also make suggestions for developing roadmaps, assist in QA testing, and generate code snippets.

Copilot by Github

It can assist in creating codes more efficiently. Copilot by Github helps with creating codes from prompts, generating code snippets, speeding up test generation, and helping navigate unfamiliar frameworks or libraries.

How can business owners leverage web development AI tools?

Integrating AI into the web development processes can enhance user experience, SEO, and the team’s overall development processes. But what if you’re not particularly gifted in the tech department? Xerx’s has got you covered! Our expertise-driven is dedicated to streamlining your web development process as efficiently as possible. With our advanced AI solutions, we can help you bring your project to life in a short time, ensuring it meets your unique needs and specifications. Book a free demo now to get you started!

Example of use #3: SEO with AI

It’s obvious that in order to grow, businesses have to work on those high rankings in search engines. Otherwise, you risk being invisible to your target audience. AI can help push your website high by powering the SEO campaign quickly and efficiently. Not to mention that AI can do serious analysis and eventually provide your business with great insights that can potentially save resources. Here is what AI-powered SEO can do to drive organic traffic to your website.

• These tools help maintain content quality by evaluating factors like length, topic coverage, and readability, ensuring adherence to search engine algorithms.
• AI tools also allow users to generate targeted keyword lists automatically by entering a content topic. With machine learning, these tools collect, analyze, and compile data, letting users pick the most relevant keywords for their content.
• Additionally, AI SEO tools can effectively manage internal linking, which strengthens link-building efforts. This ensures that search engine crawlers quickly discover and index content.
• By assessing competitors’ content and SEO strategies, these tools can identify and exploit weaknesses, giving your site a competitive edge in search rankings.
• Effective backlink strategies developed by AI tools can also enhance the authority and crawlability of your site, contributing to higher rankings.

AI SEO tools

KeywordInsights

KeywordInsights is an AI SEO tool that offers keyword generation and clustering using natural language processing.

What it can do:

• The tool leverages machine learning algorithms to analyze competitor content, providing ideal content ideas.
• Identifies and organizes keywords based on their search intent as reflected in SERPs, ensuring your content aligns with users’ search.

Example of use #4: AI-enhanced Security

Good cybersecurity ensures the website is protected from security breaches and hacks. AI can also make a positive impact in that area. For starters, it can perform an in-depth analysis of a website’s data. This makes it possible to identify unusual patterns and faults in coding that can lead to a vulnerability that hackers may take advantage of.

AI Security tools

AI security tools like CrowdStrike, Sift, Acunetix, and Cloudflare share a common focus on enhancing security and protecting against various cyber threats. They utilize advanced technologies like machine learning, cloud-based applications, and real-time analytics to detect, prevent, and mitigate risks.

Example of use #5: Personalized UX with AI

User Experience plays a crucial role in how web solutions are perceived by users and clients. If UX is bad, it can jeopardize critical aspects like conversion rates, user retention, etc.

AI can help with User Experience by analyzing various metrics like user behavior patterns, heatmaps and click maps, and engagement metrics. For example, changing the language as per location and showing different results for a specific age group are some examples of personalizing user experience.

AI User Experience tools

Adobe Target

Adobe Target uses AI-powered testing, as well as personalization and automation, to help businesses find their target audience so that they can provide adequate solutions to their audience needs.

To conclude

To sum it all up, AI allows for more efficiency in many processes, like design, coding, security, and more. Advanced algorithms and analytic tools driven by AI are transforming how websites are designed, ensuring they are visually appealing, highly functional, and user-friendly. In addition to web development expertise, AI proficiency has become one of the most in-demand skills for leading web developers.

Do you want to use AI solutions to the fullest, reducing resources and time and making your project a reality? Book a free demo with Xerx now, and embrace AI-driven tools that can help you make your web solution strike out.